Dev Launchers

2023

UX/UI Design | Responsive Website Design

Responsive Web Design

Dev Launchers

responsive redesign of online recruitment flows for global tech nonprofit

ROLE

UX/UI Designer & Researcher on a cross-functional team with 1 PM, 2 UX designers, 4 developers

TOOLS

Figma, Miro

Figma, Miro

PROBLEM

Dev Launchers is a global nonprofit that helps volunteer tech professionals upskill through open-source software projects. The organization was suffering from a shortage of volunteers and wasting resources using an inefficient third-party recruitment platform. They needed to redesign its online existing recruitment flow to: 

  • Increase # of visitors entering volunteer funnel

  • Increase # of volunteer applications

  • Ensure alignment with the org’s design system and backend specs

SOLUTION

As the UX Designer & Researcher, I was responsible for planning and implementing all phases of the design process — from research to handoff — and aligning my team’s work with the organization’s design and tech specs.

I built component-based, responsive designs to:

  • provide personalized touch points

  • align with organization's changing design system

  • improve visual hierarchy & layout

FINAL DESIGNS

Easily find and apply to a role at Dev Launchers through a personalized and streamlined application funnel.


If a role is unavailable, you can view similar roles or join the “Talent Community” to be notified about matching opportunities.

Discover | HEURISTIC EVALUATION

I identified multiple (major) usability issues using a heuristic evaluation

I started by reviewing the org's personas (tech learners and experts) and identified their primary goal: “I want to build job-relevant tech skills through practical experience on a cross-functional team.”


With this goal in mind, I reviewed the existing webpage for N/N’s usability heuristics and found 3 critical usability issues:

  1. Inconsistent visual language (within webpage/website)

  2. Hidden CTAs

  3. Visual/text clutter

Discover | DIGITAL ANALYSIS

Digital analytics validated site’s negative impact on UX

By reviewing the web page’s performance on Google Analytics and Hotjar, it became clear that there was a huge missed opportunity.

  • 4k+ users directed from paid search ads in the past 3 months

  • They spent ~10 secs without clicking (0.2% click rate)

  • Then they dropped, and never returned…(71% bounce rate, 0 applications)


These findings validated my budding hypothesis: The on-site experience was confusing. Visitors didn't know what to do, or they didn’t find what they were seeking.

Discover | COMPETITIVE SCAN

Competitor websites helped identify top ways to improve clarity & engagement

After validating the website's underperformance, I conducted a brief scan on other recruitment pages. Key takeaways for Dev Launchers:

  • Tailored search filters —> streamlines

  • Splash image and header —> illustrates company culture

  • Clear visual hierarchy —> a no-brainer

  • Stay in contact opportunities —> translates interest to action

Define | IDEATION

HMW make the signup experience more streamlined and personalized?

  1. Make the first filter more impactful

  2. Visualize the culture

  3. Personalize w/ sign in & save

Develop | USER FLOWS & WIREFRAMING

Our initial sketches included a role “funnel” & email sign-in to personalize the experience

Design | HIGH-FIDELITY USABILITY TESTING

Over 3 rounds of usability tests, we refined the visual language and features to achieve a 100% task completion rate

Test 1: Are there any critical errors or confusions?

Test 2: How can we improve visual language & personalization? 

Test 3 (A/B Test): Do users prefer to get a heads up about signing in to apply?


Top Changes:

  • Simplified search “funnel”

  • Updated landing with a full-spread image

  • Updated Sign In to automatically link to Google Sign In

  • Kept the preferred heads-up option

  • Introduced “Dev Launchers Talent Community” feature to notify users about new roles

Reflection | CHALLENGES

I handled unexpected resourcing & org challenges by being proactive

Challenge 1: Redundant work due to limited onboarding and disorganized artifacts.

—> Solution: Set up calls with senior org members to figure out org processes & best practices. Guided fellow teammates through tools, processes, etc


Challenge 2: Mixup in roles due to Product Lead + 4 developers leaving in first 3 months, new Jr. UXD introduced halfway in.

—> Solution: Consolidated knowledge by creating clear versioning and file organization, coached new designer and had her “shadow” research interviews.


Challenge 3: Major changes to the org’s design system every month, disrupting designs.

—> Solution: Guided fellow designers in transitioning to new design system and designing for responsive breakpoints. Simplified design updates with components, Auto Layout, and design system.


Challenge 4: Delays in development due to team members leaving and outdated Storybook components.

—> Solution: Worked closely with new devs to explain design decisions and learned CSS/HTML to design with front-end in mind.

Outcomes & Next Steps

Our component-based, responsive designs were the first to switch to new breakpoints and held as a model for other product teams to emulate. Designs met a 100% task completion rate and 100% user understanding.


What's next?

  • BUILD: The designs are currently being developed. After they’re finished, the team would conduct QA and publish them to the Dev Launchers website.

  • TEST: Over the next 2 weeks after publish, track metrics (i.e., click rate, bounce rate, rate of user application completion, rate of account creation, average time spent on page, etc.).

  • LEARN (& BUILD): The team will continue to monitor data from Google Analytics + Hotjar to identify drop off points and make adjustments.

INTERACT WITH THE FINAL PROTOTYPE

Let's work together

Let's work together

Let's work together